|
PROS |
CONS |
| Web Surveys |
People enjoy the technology
Can be confidential
Can be autonomous
Cost effective way to reach many people
Good for short-term and long-term surveys
Good for geographically disparate groups
Can use skipping/branching on surveys
Good image
No data entry
No printing/mailing costs
Administrator can manage progress of survey
Good for 'continuous' conversations with customers
|
Respondents must have internet access
Respondents must go to the Web site
Respondents must feel that their identities are not misused
Respondents must be comfortable with the technology
Survey Administrator must have a server or a host for the survey
|
| E-mail Surveys |
The survey goes to the respondent
Easy technology
No data entry
Works with many e-mail systems
Administrator can manage progress of survey
|
Possible lack of confidentiality
No skipping and branching
Respondents must follow simple directions
Not as professional looking at other methods
|
| Hard Copy Surveys |
Available to everyone
No technology intimidation
Good for people not connected by any technology
Autonomous and confidential
Can finish survey when respondents want to
|
Must complete data entry
Possible mailing costs
Possible duplication
Inability to 'read' answers
May take longer to administer than other methods
|
| Telephone Interview Surveys |
Personal
Can prompt for more detail or information
Data entry occurs real-time
Can sometimes get to another person if initial responder is not available
Can utilize skipping and branching
|
May be expensive
Inability to reach respondents
Must complete on survey taker's schedule
Must have phone numbers of respondents
|
